3 Perks of Social Media

In today’s world, social media is so important when it comes to building your small business’ online presence.

Here are three perks you can’t miss:

LEADERSHIP

Posting regular, strategic content to your social media accounts gives you a chance to shine as a leader in your field. If you own a bakery, show your customers why you’re the best! In addition to posting photos of your goodies and announcing sales, you can provide content that is practically useful at home. Things like posting cookie decorating tips during the holidays, and sharing a simple recipe, are ways to add value to your social media platforms. Providing your audience with content they can use boosts their trust in you and establishes your business as a leader in your area of expertise. 

RELATIONSHIPS

According to Anna Butler, Community Specialist at Larison Media, “Interaction through social media is equally important for both parties. As a customer, you feel listened to. But as a business, getting to know customers on a personal level is priceless.” There is an incredible opportunity to interact with customers on social media that creates the space for trust to be built. That trust is invaluable.

Butler continues, “Social media is not only a place to make sales. It is a place to build trust and credibility. Which in the end, boosts sales.”

AFFORDABILITY

Posting to your business’ social media platform is free! You can gain exposure to your clients and future clients without spending a dime. With a few simple components in place, (strategy behind what you post, and interacting with your customers) you’re off to a great start. If you dig into the world of digital advertising, it costs a fraction of traditional print or “hard copy” ads. This is what we’re dedicated to, and we love to help our clients succeed.

We specialize in social media marketing, advertising, and branding. We know small business owners are busy, and we want to help. Together, let’s take your business to the next level.