5 Reasons Your Small Business Should Be On TikTok Right Now

In the past few years, TikTok has taken the social media world by storm. With its unique algorithm and short-form video format, it has become the go-to platform for Gen Z and Millennials to consume and create content. As we enter 2023, it is more important than ever for businesses to consider marketing on TikTok.

Here are a few reasons why:

1.The size of the platform

TikTok has over 1 billion active users worldwide, with a large chunk of them belonging to Gen Z and Millennials. These are two demographics that are notoriously difficult to reach through traditional marketing methods. With TikTok, businesses have the opportunity to reach a massive audience and build a loyal following.

2. The engagement rates

TikTok has incredibly high engagement rates compared to other social media platforms. Users spend an average of 52 minutes per day on the app, and they are highly likely to engage with content they enjoy. This means that if your business creates content that resonates with TikTok users, it has the potential to go viral and reach a wider audience.

3. The authenticity of the platform

One of the reasons why TikTok has become so popular is because of the authenticity of its content. Unlike other social media platforms, TikTok users are encouraged to be themselves and show their true personalities. This has resulted in a culture of creativity and relatability, which is a goldmine for businesses looking to build a connection with their audience.

4. The diversity of content

TikTok is a platform that caters to a wide range of interests and niches. From dance challenges to cooking tutorials, there is something for everyone on TikTok. This means that businesses of all sizes and industries can find a way to fit in and create content that resonates with their target audience.

5. The advertising options

TikTok has a range of advertising options that are designed to help businesses reach their target audience. From in-feed ads to branded hashtags, there are plenty of ways to get your brand in front of TikTok users. The platform also offers a self-serve advertising platform, making it easy for businesses of all sizes to create and manage campaigns.

In conclusion, marketing on TikTok is important in 2023 because of the platform's size, engagement rates, authenticity, diversity of content, and advertising options. If your business is looking to reach a younger demographic and build a loyal following, TikTok is the platform to be on.