The 40/60 Rule

To stay organized and on top of your social media content, it’s always a best practice to sit down prior to the next week and plan out a content schedule for each day that you plan on posting. That way, you’ll be able to set yourself up for success by having a plan in place so each day you can spend your time creating awesome content instead of spending time wondering what you’ll create. As you plan your social media marketing each week, do you ever wonder how much of each category of content you should be posting throughout the week? Many of us do and that’s why the 40/60 rule is something that has helped me when planning content ideas!

Anne Marie Weimer

The 40/60 rule (named by yours truly) is simple and for me, it helps me relate to customers better by realizing they don’t always want to “be sold to” online. The 40/60 rule means 40% of your content each week is relevant to your business and 60% of your content is content that will engage your audience in some sort of conversation. If you’re posting 6 times a week, 2 of your posts each week should be pushing your business and services, and 4 of your posts should be content that gets your audience’s attention and engagement. Examples of these types of engagement posts could be a meme, giveaways, the latest trends, events happening near you, etc. By doing this, you will create a relationship with your audience and they will look forward to seeing and engaging with your posts instead of feeling like they’re constantly being sold to.

If you think about it, do you want to get on social media and only see advertisement after advertisement? I’d be willing to bet that answer is no. People enjoy getting on social media to connect with one another and share what they’ve got going on in their lives. Businesses can do this too! Posting content that encourages your audience to engage with makes their experience with your business feel more personal and will more than likely make them feel more comfortable the next time they’re in your store, office, etc. Happy content planning and remember, use the 40/60 rule!