Small Business Success in 2021
A successful small business takes hard work and ingenuity. The small business life isn't easy at any time, but after 2020, it can seem even harder. But 2021 is here, and while it’s true that there may be challenges ahead, there is also an abundance of opportunities.
And there is good news. For every challenge you’re faced with, there’s a way to solve it, a way around it, or a way through it. Check it out:
KNOW YOUR AUDIENCE.
Taking the time and figuring out who your target audience is essential. Once you know who you’re targeting it will help your small business reach the right people, create loyalty, learn what your clients and customers want and need, and help you market directly to them. In our digital world, the idea of a ‘personal touch’ is essential (when possible) .
BE ADAPTABLE.
Adaptability means that your small business is ready to roll with the punches, whether you saw it coming or not. Small businesses with adaptability will overcome, survive, and even thrive, come what may. It’s safe to say, no one predicted the pandemic we were faced with in 2020. When COVID-19 became a global pandemic this last year – so many small businesses were stuck between a rock and a hard place simply because they were not set up to adapt.
Have you adapted? One way we recommend adapting to the current state of the world is by making the switch to online options. For some small businesses, online sales will be the way that they survive. Selling online is away to enhance your customer service, expand your offerings, and it elevates your brand.
SOCIAL MEDIA MARKETING.
If you’re reading this blog, you’ve heard this one before but it’s a powerful tool at your fingertips. Social. Media. Your small business has to have a presence. And that presence has to make sense for you,
Your small business’s social media channels are a valuable resource for marketing. Social media users can be broken down by demographic, giving you incredible insight into your audience, their likes and interests.
Share the ‘story’ of your small business. Who are you? Why are you here? Use your photos, your words, and your stories in your social media marketing. Draw people in by letting them see the people behind the business; that’s what makes a connection that lasts.
FOCUS ON CUSTOMER SERVICE.
The final point may be obvious, but it’s worth repeating: Make sure your customer service is excellent.
Sometimes, the customer service that is the most surprising, is when you provide an unexpected solution. It’s important that you and your team think outside the box. Make customer happiness a company policy, not just customer satisfaction.
Don't miss opportunities to show a client or customer how much you appreciate and value them. After all, they are the building blocks of your successful small business.
With these building blocks in place, your small business has what it needs to see true success in 2021 and beyond.
