Spring Clean your Website with this Checklist
Spring isn’t just a time for cleaning your house or business. Now is the perfect time to review your website and do some updates! This spring, take time to air out your website. Visitors will appreciate — and reward — a freshly scrubbed, updated site. Superpower your spring cleaning with this checklist of chores and your website will be sure to pass any inspection.
1. CHECK FOR BROKEN LINKS
Like dusting, this tedious chore is best checked off more than once a year, but hey, we all get busy. Broken links will frustrate your visitors, repel customers, and damage your search engine rankings. If you haven’t hunted down these annoying links recently, find yourself a link checker!
2. CHECK AND UPDATE CONTACT INFORMATION
There’s little more frustrating to your customers than a returned or unanswered email. Make sure your customers’ questions are going to the right inbox by double-checking and, if necessary, updating your email address and other contact information. Some of these include phone, addresses, social media accounts, etc. Make sure the info for all your brick-and-mortar locations (if you have them) is present and accounted for. While you’re at it, delete any unused email accounts, and don’t forget to remove every reference to them from your website.
3. UPDATE PRICES AND REVIEW INVENTORY
Springtime calls for new inventory and updating prices. Are there some products that are slow movers? Review your products and analyze what sells well, and what your customers can do without. Make sure all prices are updated and your inventory is current for the best customer satisfaction.
4. UPDATE BIOS AND THE “ABOUT US” PAGE
Keep your website feeling fresh by updating your bio and polishing up the “About Us” page. Double-check any key stats or numbers listed on this page as well. Don’t forget to update staff positions and job duties that may have changed in the past year, so credit is given where it’s due and customer queries are addressed to the right person.
5. REVIEW ANALYTICS
Take a look at Google Analytics and review trends from the previous year. What are your most visited pages? Could they use an update? Polish up your popular posts and consider how you can get more mileage out of them — a social media post or campaign, perhaps? As for the dustier pages, bring in more visitors with links and shoutouts in more popular posts, repurpose the content, or consider axing them entirely. If the pages you want people to see aren’t getting enough traffic, it’s time to rethink how the content is teased and the information presented.
We hope these tips can help get some spring cleaning done on your website, and maybe motivate you to “clean up” some other factors of your business as well.
