Tips to Try- Home Services
Owning a business that specializes in home services means you’ve got a lot going on. Whether your business is construction, plumbing, cleaning, flooring, HVAC, or contracting, you are busy. All the time! And that may mean you may not have a ton of time to devote to your business’ online presence. Here are some tips that can help:
KEEP UP WITH YOUR SOCIAL MEDIA PLATFORMS
Have a strategy with your business’ social media platforms. Experiment with how often you post and when you post to find what works for you. Keep variables in mind like weather, holidays, school breaks, etc. Use those to your advantage! Check out this blog for more ideas on how to build your strategy. Pro tip: don’t let your social media platforms sit stagnantly. Be interactive with your customers!
DON’T FORGET ABOUT EMAIL MARKETING
Email marketing is a great option for staying in front of your customers. Once you have a database of email addresses, sending regular emails can be an excellent way to stay in touch with your customer base and keep them updated with what you’re doing. Emails give you a great platform to go into more detail about new projects and completed jobs.
Email marketing is another area to strategize and plan out. Make sure you’re not overwhelming customers with emails, but you’re still communicating with them on a regular basis.
ROCK YOUR WEBSITE
A website makes it very easy for potential and existing customers to find you. We recommend having a website for your business that represents your brand. Many of your customers experience on your website will be their first impression of you, even before they pick up the phone to call you out for an estimate! Make sure your website includes photos, information about how customers can how they can contact you, and an up to date listing of every service you offer.
BRING ON THE CONTESTS
Running a contest or giveaway on social media is a great way to get the word out about your business and what you offer. You may offer services your customers aren’t aware of… yet. If you’re trying to increase business, ask your repeat customers to share a post as a part of the contest. When people are talking about you, more and more customers will be calling you.
At Larison Media, when we’re working with small business owners on their marketing, we learn about you and work together to create a custom plan that will help you achieve your goals. We have a team of web designers, brand strategists, and marketers that would love to help.
