Why Should You Be Using Video On Your Social Media Platforms?

Video is quickly becoming the most powerful tool to growing your audience online, increasing sales, and growing your brand. Almost all social media platforms have turned to video as the preferred format, and the speed that TikTok has and is rising at is even more proof that video is a huge asset for your business. Social media began as a place to connect and share with friends but has turned into a place users go to be entertained, educated, and inspired. 

Video content will get more exposure and will have a longer shelf-life on social media because it works better with most algorithms because it holds the attention of viewers longer than other types of content. Since video grabs viewers’ attention, it has a better chance of getting engagement and therefore sticks around on the feed longer. 

According to studies, users spend a total of 6 hours and 48 minutes watching online videos. And, due to COVID-19, we can only imagine this number has increased. Another reason that video content is so relevant is the fact that it has a better chance of reaching Gen Z. Gen Z has grown up with YouTube being a primary source of entertainment, so video has become a part of their “social media language”. This is a great chance for your business to get in front of younger audiences!

Utilizing video content is beneficial for your business because it can be used across multiple platforms and it makes your brand feel more personal. These days, being a business or brand is more than just selling a product or service. Consumers want to support a brand that they know and agree with it’s values and beliefs. Video is an excellent way to do this because you can show the face(s) of your brand and humanize your business in an entertaining way.

“IF YOU’VE NEVER THOUGHT ABOUT USING VIDEO ON YOUR SOCIAL MEDIA PLATFORMS, NOW IS THE TIME! ”

If you’ve never thought about using video on your social media platforms, now is the time! Begin thinking about how you want your business to be portrayed online, what you want to showcase through video, and what your audience will want to see through your video content. If you’re not sure where to start or you are ready to look for a company to take some awesome videos for your social media, we know a place! Reach out to us today and let’s work together.