Restaurant Summer Marketing
Summer is the perfect time to freshen up your restaurant’s marketing. Using social media to market your restaurant has never been easier! You have the opportunity to stay regularly engaged with your customers and invite them back to dine with you over and over again.
Here are some great ways to stay on top of summer marketing for your restaurant:
CELEBRATE
From Graduations to Independence Day to wedding showers and baby showers, there are many reasons to celebrate all summer long! Take advantage, everyone wants to book a reservation at a restaurant to celebrate. Use social media to let them know why they should choose you! Find ways to stand out from your competition. Here are a few ideas that would all make great social media posts: summer specials on food and drinks, live music on the weekends, date night specials, family specials. You can also add value to your posts by offering discounts for your social media followers. By offering specials and online-only discounts, you’re elevating the value in your brand, and getting customers in your restaurant. Update for 2020: people are still celebrating, post quarantine! Focus in on your to-go and catering options!
SEASONAL SPECIALS
Showing off seasonal ingredients is a great great way to get customers to keep coming back and dining with you during the summer. Snap a few pics of summer-specific dishes and drinks and post them online with captions that share delicious details. Most people are extra busy during the summer, and they’ll love the convenience of eating at your restaurant. Think outside the box!
CONNECT
When you invest in your relationships online you’re investing in your restaurant in a powerful way. Whether it’s reaching out via DM, responding to a comment on a post, or a few emojis of approval that show your interest in them, it’s invaluable to the ongoing relationships you have with your clients. It builds trust. Trust is key with clients in any small business, but especially in a restaurant.
DISCONNECT
Yes, you read that right! Summer is a great time for you as a restaurant owner to take some time away and disconnect. Whether it’s a staycation or a true vacation, setting aside time to relax is vital for you as a leader. Leave the day-to-day duties to your trusted managers and employees for a few days and set aside time for yourself! You’ll come back refreshed and inspired and ready to run your business and serve your employees and customers as the best version of you!
