Social Media is...

SOCIAL MEDIA IS A CONVERSATION. SOCIAL MEDIA IS CUSTOMER SERVICE. SOCIAL MEDIA IS ADVERTISING. SOCIAL MEDIA IS CONNECTEDNESS. -SARAH BETH ROSA

Social Media has taken center stage as our virtual ‘water cooler.’ It’s where we spend time. It’s where we’re paying attention. It’s where we hang out: professionally and personally. There has never been a better time to talk about all the ways you can harness the power of social media for your small business.

Social Media is a Conversation. It’s true. Social Media is constantly changing. You don’t just post something and leave it. You engage in a conversation with your followers. Ask questions. Answer questions. Give advice. Put the social in social media!

Social Media is Customer Service. Especially now, during a global pandemic, it’s impossible to walk into a store and ask for help. Phone customer service can require customers to wait for hours on end. Utilizing your social media accounts for customer service purposes is just plain smart. Quickly answer questions, take information, or follow up with appointment requests, all from your Facebook or Instagram accounts.

Social Media is Advertising. Are you tired of traditional advertising methods not getting you the results you're looking for? It's time to start advertising on platforms are paying ATTENTION to in 2020. Reach the right people and get the right ROI from your advertising dollars. Social ads have changed the advertising game in a lot of ways. Instead of "casting a large net" like you’ve done in the past, you can now cast a small net targeted towards your exact desired audience. That's powerful stuff.

Social Media is Connectedness. And here is the best part of all. You can stay connected to your customers, your clients, your friends, and family, all with social media. In a time where face to face interaction just isn’t an option, social media is a powerful way to stay connected.