Digital Marketing Tips for Small Businesses
Are you looking for some ways to improve your digital marketing efforts? As a small business owner, taking advantage of digital marketing is essential to your growth in today’s internet-driven world. Learn how to harness the power of the internet with these top tips:
GET VISUAL
With the advancement of smartphones, this is easy! You don’t have to be a photographer, you just need a phone. Snap a quick picture at your office, take a shot of employees on the job, create a short video, all within seconds on your iPhone. Content is still king and visual content is key in building your brand. What you’re posting visually is an important part of your digital strategy.
SOCIAL MEDIA
The best step in building your social media strategy is to ask self-reflecting questions about WHY. Start simple. Why does your business exist? Why do you want to be on social media? Why are you different from your competitors? Why will your organization appeal to the heart of your audience, rather than the head? A great way to think about this is “Disney isn’t about movies; it’s about magic. Apple isn’t about technology; it’s about innovation. What are you about?”(convinceandconvert.com)
Use these answers as your strategy’s guide. Come back to them again and again. If it feels like you’ve run out of ideas, or you’re feeling uninspired, take a look back at your answers- you’ll remember why you do what you do!
A TIDY WEBSITE
Small businesses need to have a website. Well, unless you’re not interested in growing... you need to have a website. Having a website is about offering value to your audience. Your website can become a resource! Think links to articles, videos, education, tips, and tricks. And yes, your website is also a great place to share basic information. What you do, how to get in contact with you, about your staff, etc. Nowadays building a website is easier than ever: it won’t bust your budget, your online store (if you have e-commerce) is not restricted to ‘brick and mortar’ business hours, and websites are one of the best forms of free advertising.
EMAIL MARKETING
Remember email? Yep! It’s still a smart digital strategy for your small business. If you have good information (read: email addresses) from your clients, this is a great way to stay in touch and share information. Fill your audience in on sales, new blogs, and special events.
