Small + Local
It’s hard to believe we’re halfway through 2020. What a year it’s been so far! Taking some time to look back on the first half of the year, and looking ahead to how you’ll navigate the second half of the year can help you gain clarity. Being a small business owner right now can be challenging, but we’re here to help! Keep in mind what it would take for your small business to finish the year strong, and focus on that. As a consumer, here are two important items to keep in mind:
SERVICE
Small business owners typically offer outstanding customer service. For a few reasons: (1) High-quality service is a priority to build a loyal customer base, and (2) because they know they’re serving their friends and neighbors. Who doesn’t love shopping in a store where you know the owner and employees genuinely want to help you?
There is a community of small business owners who tend to ‘shop small’ themselves. Together, we can support our small business community to stay strong.
COMMUNITY MINDED
Small businesses are important to our communities. When you choose to ‘shop small’ it really makes a difference! Shopping small creates and supports local jobs. Each time you decide to spend your dollars at a small business, you are helping to pay the salary of a member of your community.
Many small businesses invest back in their communities. Do you know the feeling of seeing a photo of a softball team or church group near the register? That familiarity creates loyalty and connection. Even if you don’t personally know the owner of the store when you walk in, you know you’re welcome there, and you know that business is an important part of your community.
