Trust cannot be purchased, or instantly gained. Trust is earned, and that takes time. Earning trust is not a sprint, it’s a marathon.

Owning a business that specializes in home services means you’ve got a lot going on. Whether your business is construction, plumbing, cleaning, flooring, HVAC, or contracting, you are busy. All the time! And that may mean you may not have a ton of time to devote to your business’ online presence. Here are some tips that can help:

Small businesses need to have a website. Well, unless you’re not interested in growing... you need to have a website.

It’s 2019 and building a website is easier than ever: it won’t bust your budget, your online store (if you have e-commerce) is not restricted to ‘brick and mortar’ business hours, and websites are one of the best forms of free advertising.

Having confidence at the core of who we are as a team is about the approach we take with our work and how we serve our clients. As we’re continually learning, we have the confidence that what we offer our clients is excellent. From our first contact with clients to the initial meeting, on boarding, and the ongoing working relationship, we are confident that the service we offer and the quality of our customized content is something that sets us apart.

There’s a lot to think through when it comes to your business’ social media pages. Even if it’s not an intricately detailed plan, putting some thought into what you post, how often you post, and why you post is important. Here are three things you can use to build your social media strategy…

We own our mistakes and our successes with a natural desire for repair or celebration. When our mindsets make the shift from an employee mentality to an ownership mentality, everything gets better. Here’s what we mean by that.

Here’s the bad news: Your schedule may take a hit during the summer month, with many of your clients on vacation, but don’t worry! With the exception of tourism, every single industry takes a hit during the summer months.

Here’s the good news: It’s 2019 and through your social media platforms, you still have regular communication with your clients! Summer is a great time to stay connected.

When you choose to outsource marketing to an agency, the benefits are huge. Right away, you save two big resources: money and time. Plus, professional help from marketers can support the growth of your business.

We can’t stay the same. We don’t want to stay the same. Check back with us tomorrow, next month, next year, we’ll be better than we are today.

We hang out on social media every day. From time to time, we hear whispers and rumors about social media that are just simply untrue. Today we’re facing them head on and debunking three common myths. Special thanks to our Brand Strategist, Bailey Johnson, for slaying the myth dragon.

A blog offers a permanent platform to communicate with your clients, build out resources (while saving them for reference) and share valuable knowledge from your business experience. It has the potential to be an important part of your salon’s website. Use your blog to share news, event info, and show off as the expert you are. Here are some ideas to get your salon’s blog started:

Hi, we’re Larison Media, and we’re introducing ourselves to the newcomers around here. Or reintroducing, if we’ve been friends for a while. Here’s who we are, our Core Values that are the driving force behind how we run day-to-day, and how we serve our clients.

We know businesses in the beauty industry have the potential for astronomical growth when your talent is partnered with the power of social media. Here are a few ways we’ve helped our clients grow their businesses.

“My personality is humongous.” -Cardi B

In today’s world, social media is so important when it comes to building your small business’ online presence.

Here are three perks you can’t miss:

If you’re a salon owner and you would love to give more attention to your online platform but your schedule is packed, all day every day, what can you do? We’re here to help. Here are three things you need to be doing:

There are three tools figuratively floating around our business creative shop here at Larison Media. These are tools that, when combined, result in exponential growth for your business. Sometimes the definition of each tool gets fuzzy. And so, we’re breaking it down. Introducing what we fondly refer to as: our Triple Threat.

We find that the first question most people ask when they begin looking into our services is “How does this work?”

In today’s world many companies are choosing to work with outside agencies to save resources, such as money and time, and to get professional help from knowledgeable partners who can help them build a better business.

How we apply for jobs and hire employees has changed. So much of the hiring process is done online or over the phone. Some companies even hire entirely through Facebook! We love the way that technology has helped shape the business world and we love that businesses are taking advantage of the internet to make hiring an easier process for everyone.

Small businesses need to develop a plan with online marketing and make strategic steps to move toward their goals. This includes identifying your target audience – and we suggest being more specific than simply “customers.”