It’s only January and that means winter is just getting started. With cold temperatures and short days, winter might be a hard time of year for your business. So what do you do to keep those customers coming in? We’re here to shed some light on how to stay afloat and avoid declining revenue during the slow season.

We’re a couple of weeks into the new year! Have you kept your New Year's resolutions? Or have they already been forgotten? As a small business owner, you have a lot on your plate so it’s easy to let resolutions fall by the wayside. Here are some tips to help keep your goals realistic and achievable throughout the whole year:

A new year, a new decade, a fresh start to revisit all aspects of your small business. How are your clients doing? Employees? Processes? What goals do you have set for your small business? How about your small business marketing?

Here’s a check-list to make sure your marketing on point for the new decade:

Let’s be honest: there is a gap that needs closing. Big businesses, online shopping, and quick shipping have changed the way customers approach their shopping experience.

Small businesses are faced with the challenge of survival with fierce competition. How can you give your small business and edge up and try to compete with big businesses like Amazon?

Small businesses are important to our communities. When you choose to ‘shop small’ it really makes a difference! Shopping small creates and supports local jobs. Each time you decide to spend your dollars at a small business, you are helping to pay the salary of a member of your community.

‘Tis the season! The Holidays are upon us and as a small business, these last weeks of the year can make a big impact! Marketing holidays can be challenging but we’re here to help! Don’t procrastinate, it takes time to come up with your plan. Spend some time thinking through your strategy, make a plan, and execute it.

Hi small business owners, it’s us again! Are you looking for some ways to improve your digital marketing efforts? As a small business owner, taking advantage of digital marketing is essential to your growth in today’s internet-driven world. Learn how you harness the power of the digital space with these top tips. Here are 5 quick ways that you can take your marketing game to the next level.

In today’s world, social media is essential when it comes to building your small business’ online presence. Here are three perks you can’t miss!

Is it time to shake things up in your business? Summer is over, Fall is here, and you are probably thinking about the Holiday season. Has your business become too routine? Here are some ideas. Here are 6 simple ways to make changes to your small business that will lead to growth.

Your schedule is filling up with back to school haircuts and people scheduling out for the holidays! It’s a great opportunity to stay in communication with your loyal (and new!) clients through your social media platforms!

Do you feel like you’re on a treadmill? You’re running hard towards your goals, but you’re not really getting anywhere. Maybe it’s time to refocus on your goals and define what success really means to you. What does success mean to you? How do you define your personal success? How about success for your small business?

When it comes to the people who are a key part of your small business, there are two important parts: their “fit” within your team and their continued “fitness.” Whether a person is the right fit for your small business can be figured out, whereas their fitness can be trained and developed.

As a small business owner, how do you lead your employees? Are they committed to your company, or are they just compliant with you?

Many small businesses start out trying to be the best at everything — for example, they start out trying to be the best clothing store online, and the world’s greatest home decor shop, and sell the world’s best books. And the truth is that it’s almost impossible to do this. Not that we’re trying to dash your hopes, we are being realistic. Find that one true passion and stick to it.

Small business owners, how are you doing? No, really, how are YOU doing? Your body, your mind, your general wellness?

Your answers to these questions will tell you a lot about how you’re doing in the area of self-care. Small business owners are especially vulnerable to stress. You handle all the things and often put others first and sacrifice your own wellbeing in the process.

Ah, failure. What a tough topic! No one likes to talk about it, and yet, what is more universal than failure? But, it’s when we get vulnerable and share our failures, we feel most connected. Why? Because we can relate!

Salon owners are a special type of entrepreneur. It’s true you’re in the beauty industry. But as you well know, your salon isn’t just a salon. For your clients, It’s a safe place, it’s a relaxation destination, for some, it’s a counseling office! Your business is so much more than beauty services, it’s a connection building, confidence building force to be reckoned with. How do you maintain relationships with your clients that go beyond their appointments?

We believe creativity is the biggest variable. At Larison Media, we are a team made up of creatives, but we think you’re creative too! As a small business owner, you’ve created a business from scratch. No matter where you are in your journey, the fact that you’re an entrepreneur is creative in itself.

Small business owners; there is an incredible marketing asset you have right now. They mean oh so much more than a digital ad. They’re so much more important than your website. They’re a group of people that you may never have thought of as an integral part of your small business marketing… until now.

We take initiative with tasks every single day. With our clients, with our personal goals, with the growth of Larison Media, we’re taking initiative regularly for growth’s sake.